Amaya, the online poker behemoth, is finally extending its reach to Asia. The reason for this is pretty straightforward: it aims to tap the strong Chinese market. The company, well known for its PokerStars and Full Tilt products, is providing a number of initiatives by which it can expand its footprint in the continent.
Amaya is concentrating on the Chinese and Japanese markets for now. The company is trying to capitalize on an increase of interest in Poker among the Chinese. It hopes that this interest will give it the traction to expand and subsequently generate revenue.
The mainland Chinese government is scheduled to play host to the six-day long Nanjing Millions Asia Pacific Poker Tour during the middle of April with PokerStars. This initiative is supported by Jiangsu Provincial Chess Sports Association. Star Poker Club of Beijing is an active participant in this event. It is assumed that a huge number of visitors will throng the venue, and to counter this, an Olympic stadium of 62,000 spectators holding capacity has been booked by the organizers. According to Eric Hollreiser of PokerStars, the venue will provide an increasing number of Chinese poker players an excellent opportunity through which they can test their skills.
Popularizing the game
Amaya has worked with a number of celebrated online players to maintain their image at peak position in the recognition charts. The Pro PokerStars team now includes household names like Chris Moneymaker, Jason Somerville and Daniel Negreanu. Yuiko Matsukawa, a Japanese celebrity and model is now also included in the line-up. The list of other current celebrities includes Ronaldo, the Brazilian soccer legend, Rafael Nadal, the Spanish tennis champion and Fatima Moreira de Melo, the gold medalist in the Holland field hockey. PokerStars brought Matsukawa into the fold as to persuade the Japanese gambling laws-which regards gambling as an illegal activity- to change its laws.